Note: This case study has also been posted to Namer News. Join the discussion (you can ask Clay Collins your questions by tagging "clay/").
When did you launch .C
How difficult was it to get started?
The process was pretty simple.
Review a short and straight-forward contract
Create marketing materials
Tell folks about the offering on Twitter
How much are you making from .C?
I don't have access to comprehensive analytics just yet. That said, sales from the month of March point to a ~$85k annual run rate (i.e. if sales stay steady, I will earn roughly $85K in HNS over the next 12 months).
Note: Since Clay provided his response .C has already grown to a $133K Annual Run Rate.
What have you done to get sales for .C?
I spend ~30 minutes / week on twitter talking about .C domains (see, for example, this income report).
I also took out a week of ads on Nomics.com (my startup).
Who's using .C?
We've sold several hundred domains, but haven't done a thorough review of domain usage yet.
Several customers have created redirects from the domains (for example ii.c/ or ii.c.hns.to, and there's a great deal of speculation happening. I believe we'll need to see greater adoption of HNS domain resolvers before customers begin using .C domains for their primary business website (but I see this happening in the next 2-4 years).
How big do you think .C can get in terms of revenue and registrations?
Presently, .C has moved into the top 500 of all TLDs ranked by # of registered domains, according to nTLDstats (this doesn't yet include Handshake TLDs just yet). But this is just the beginning.